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Basswood Initiatives

December, 2016 | Werle Creative
Categories: Branding | Graphic Design | Web Design

Client: Basswood Initiatives

Website:
www.basswoodonline.net

Deliverables: 
Branding, Capabilities Brochure, Stationary, Website Landing Page

Case Details:

Basswood Initiatives mission is to encourage people to LIVE purposefully, WORK to fulfillment, & to GROW and flourish as community members.

As a new Endeavor, Basswood Initiatives needed brand identity system, website and overview brochure. Basswood’s new brand and logo design aimed at empowering those that go through the program to have a better vision of self-worth, courage and a hopeful out look on life. Basswood’s logo specifically addressed this by incorporating a ‘seal’ of approval, much like one would receive on a diploma or certificate of completion. In fact, the idea of earning an education was a common theme in our discussions for the overview brochure and website as well. Each piece strives to clearly communicate the hope that Basswood Initiatives offers its participants.

  • Basswood_B-Icon_3color_RGB

    Basswood_B-Icon_3color_RGB

  • basswood-brand-gray

    basswood-brand-gray

  • basswood-brand-mbp

    basswood-brand-mbp

  • basswood-brand-letterhead

    basswood-brand-letterhead

  • Basswood Initiatives Logo

    Basswood Initiatives Logo
    Basswood_Logo_3color_RGB

  • Basswood_Logotype-Tag_3color_RGB

    Basswood_Logotype-Tag_3color_RGB

  • Basswood_Badge_3color_RGB

    Basswood_Badge_3color_RGB

  • basswood-brand-envelope

    basswood-brand-envelope

  • basswood-brand-bcards

    basswood-brand-bcards