Basswood Initiatives mission is to encourage people to LIVE purposefully, WORK to fulfillment, & to GROW and flourish as community members.
As a new Endeavor, Basswood Initiatives needed brand identity system, website and overview brochure. Basswood’s new brand and logo design aimed at empowering those that go through the program to have a better vision of self-worth, courage and a hopeful out look on life. Basswood’s logo specifically addressed this by incorporating a ‘seal’ of approval, much like one would receive on a diploma or certificate of completion. In fact, the idea of earning an education was a common theme in our discussions for the overview brochure and website as well. Each piece strives to clearly communicate the hope that Basswood Initiatives offers its participants.