Graham approached Werle Creative to reinvent their identity and branding as well as develop a new website and marketing materials.
Our initial needs analysis told us that Graham’s brand equity was primarily their reputation, which is good, but it wasn’t enough. Their visual brand was outdated and it did not adequately represent their company, services and capabilities. A new visual identity was needed. Our target was a modern logo design that reflected the deep roots of sound & audio. Graham also wanted to invoke a feeling of nostalgia that carried a history of the golden age of automobiles.
Carrying over Graham’s new identity, we developed a new WordPress website that showcased their new branding, capabilities, services and technical know-how. Every piece of marketing material reflected this new identity and served as a building block to establish Graham as THE Professional Audio and Video company in the tri-state area.