Trinity Parts is a newly formed business that encompasses five companies and their capabilities. Werle Creative was tasked with developing a new Brand Identity, marketing materials and other collateral.
Our initial needs analysis told us that Trinity Parts brand identity’s strength would be pulled from the current equity of their parent company, Trinity Industries, and the five companies underneath. Our main goal was to establish Trinity Parts as the new ‘face’ of craftsmanship and innovation in an industry where everybody knows your name.
Trinity Parts three sectors of capabilities, Melting, Forging, and Parts & Components are unique to their industry. They offer a full service product that can produce custom parts through their expert engineers all the way through finishing and delivery. Trinity Parts new logo brand identity embodies this wholistic quality through color, font choice and iconography. Each sector is represented by a color and is connected through an icon.
Carrying over Trinity Parts new brand identity, we developed a custom eight panel marketing pocket folder with industry cut sheets. This beautiful marketing folder is printed on premium paper and showcases their brand, business model and capabilities through stunning photos, copy writing styles and an open layout that invites the reader to read and explore the folders contents. In addition, Werle Creative also developed stationary, trade show graphics, and custom industry cut sheets.