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Trinity Parts Logo

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Completed:  2017


Deliverables: Brand Identity Design, Iconography, Marketing Folder & Cut Sheets, Trade Show Graphics, Stationary, Holiday Card, Calendar, Marketing Plan

Trinity Parts is a newly formed business that encompasses five companies and their capabilities. Werle Creative was tasked with developing a new Brand Identity, marketing materials and other collateral.

Our initial needs analysis told us that Trinity Parts brand identity’s strength would be pulled from the current equity of their parent company, Trinity Industries, and the five companies underneath. Our main goal was to establish Trinity Parts as the new ‘face’ of craftsmanship and innovation in an industry where everybody knows your name.

Trinity Parts three sectors of capabilities, Melting, Forging, and Parts & Components are unique to their industry. They offer a full service product that can produce custom parts through their expert engineers all the way through finishing and delivery. Trinity Parts new logo brand identity embodies this wholistic quality through color, font choice and iconography. Each sector is represented by a color and is connected through an icon.

Carrying over Trinity Parts new brand identity, we developed a custom eight panel marketing pocket folder with industry cut sheets. This beautiful marketing folder is printed on premium paper and showcases their brand, business model and capabilities through stunning photos, copy writing styles and an open layout that invites the reader to read and explore the folders contents. In addition, Werle Creative also developed stationary, trade show graphics, and custom industry cut sheets.


MARK SENTELL - Mercy Ministry Online

Working with Werle Creative was great! Their understanding of the creative process and how to apply it to our brand identity was priceless. They valued our thoughts and input and put in the extra effort to find the sweet spot for our brand identity. It's clear Werle Creative loves to create & design and they approached our project with professionalism. Werle Creative has our endorsement, and we would recommend their services to anyone needing a creative expert.

BRIAN JAMES - Creative Director

As a Creative Director, I need good, reliable talent. It was clear to me, from the time that we met, that Mark & Werle Creative fit that bill. Over the years, Mark has consistently proven his dedication, professionalism, motivation and talent.
Mark has the ability to understand the client’s needs and deliver above them. Mark is more than reliable to meet deadlines and expectations and his concepts are as strong as their execution. Werle Creative is a go-to source for any type of design work – start to finish.

STEPHEN GRAHAM - Graham Professional Sound & Video

Werle Creative's professionalism was apparent right away, always considering our thoughts, concerns and opinions as well as suggesting new and creative ideas.

From design to implementation, Werle Creative has been attentive and responsive. Their work is always polished, with extreme attention to detail and quality. We now have a new image and brand that is professional, contemporary and reflects the company we have become.

LAURA CATENA - The ArmOR Hand Protective Glove

I had a wonderful experience working with Werle Creative and would highly recommend their creative services to anyone. They go above and beyond in all aspects and they have been instrumental to our business, building our brand identity and our website. Without Werle Creative and their work, my company would not be as successful as it is today. We would highly recommend working with Werle Creative on your next project.

AMANDA DODD - Basswood Initiatives

When we began working with Werle Creative, we thought we were simply signing up for a logo, some printed materials, and a website landing page. However, what we received was so much more than that. Mark not only supplied these things in an exemplary manner, but through the branding process, he assisted our agency in better defining our target audience, our agency philosophy and mission, and the services we provide. Thanks to Werle Creative, we not only left with a professional product, but we gained the skills necessary to successfully market our agency. Mark is clearly a professional with cutting edge expertise. We couldn't have partnered with a better company for our branding needs.

ALEXANDRA ZAFFUTO- The Urban Impact Foundation

Mark Werle with Werle Creative is friendly, professional, talented, and always delivers on what he promises. We have been thrilled with Mark's design work and expertise for the ManUp Pittsburgh conference with Urban Impact.  He offers excellent creative collaboration, he is always accessible, and makes sure that he is giving us exactly what we want. Mark maintains the highest standards under pressure and does all of this while meeting tight deadlines.  We truly enjoy and value our relationship with Werle Creative and would highly recommend them to others!


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