Do you have a Unique Service or product?
Stop Selling. Start Branding.
The value of your business is often tied to what you do (services) or what you sell (product). As a business owner, you are keenly aware that presentation sells. Let's be honest. Branding, marketing, or advertising are not always the most important items on your checklist. As your creative partner, we can take care of those items and work with you to strategize your creative.
The art of Design
“The truth is, it’s not the idea, it’s never the idea, it’s always what you do with it.”
– Neil Gaiman
Branding is the ultimate positioning
Your Positioning Should Reflect How You Will be Viewed by the Market. Positioning Creates Demand for Product.
Branding's purpose is to create demand, not just for your product or service, but for your specific brand. As humans we have a limited ability to store alternatives. We create “shelves” in our minds for alternatives. When we go to buy something, we only comfortably buy something that is already on our shelf. If ensuring long-term profitability is a goal for your company, you remain relevant with demand for your brand rather than for the product. You must occupy that shelf.
The goal of branding is to create in the mind of the end user the belief, or curiosity, that something special exists that didn’t exist before.
There are three avenues for branding:
Personal Brand
You emphasize the image of your company and de-emphasize the product. Your brand is created by you and the people at your company.
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Product or Service Brand
Brand simply by virtue of the product or service being differentiable. The implication is that the service aligns with something the consumer wants.
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Market Brand
You brand by virtue of the target market that you take the product or service to. Your expertise and your specialty need to reinforce your target market.
Extending your Brand
Applying Your Brand Through Design & Marketing.
As a business owner, you're keenly aware that your brand is much more than the logo that is on your business card. Your brand reaches and should strongly influence your marketing, packaging, headline copy and social media. Extending your brand flows through visual design work, and keeping it consistent with the rest of your visual identity allows you to expand your brand even further beyond just a logo.
One of our chief responsibilities as your creative partner is to help you express your brand to the market in ways that make sense for your business.
Extend your brand through design:
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Advertising
Building a comprehensive campaign and comprehensive ad design.
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Marketing
Direct mail campaign, marketing folder & cut sheets, on-boarding kits, annual reports, event materials, etc.
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Sales Materials
Capabilities brochure, product packaging, white papers, specialized sales brochure, etc.
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Large Format Design
Trade show booth graphics, outdoor signage, banners, etc.
Creative Consulting & Paid Discovery
We Can Help Discover & Evaluate Your Next Steps.
You know your business needs some creative attention. But, you're now sure how to proceed or what needs to be done. Before you spend your entire marketing budget, let us help you evaluate your business needs and set your creative goals. We offer a paid discovery service where we discuss, evaluate and deliver a strategy report to you recommending your next steps.
Along with our recommendation, we will also provide an estimated budget that outlines your next steps and the associated projects.
Our report will include:
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Understand & Discover
Together, we discuss, listen, and begin planning your new creative strategy.
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Evaluate & Strategize
We review our discovery meeting, form and assess ideas, and match them to your overall strategy and goals.
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Report & Recommend
We will deliver a detailed brief, including brand strategy, marketing plan, and recommended next steps.
Branding & Design Packages
We create unique brands, value and strategy.
Start Up
growth
Corporate
New Business
Devlopment
Great for businesses that need simple e-commerce functionality selling an assortment of products or digital downloads.
Branding:
Logo Design
Color Breakdowns
Type Selections
Logo Use Guidelines
500 Business Cards
(Design & Printing)
WordPress Website:
Up to Ten Page
Site Blog
Mobile Responsive Design
Contact Forms
Dedicated Support:
Site Analytics & Security
Hosting & Maintenance for 1 year
Package Options (Pick 1):
A) Tri-fold Brochure Design
B) Direct Mail Postcard Design
C) Sales Sheet Design
Existing Business
Success
Ideal for current businesses that need to increase their market presence. Are you launching a new product or adding a new service to your business? Both are great times to strengthen your brand and increase your market awareness.
Branding:
Brand Refresh
Full Logo & Icon Design
Stationary Package Design
Brand Guide Booklet
basic Brand Strategy Report
WordPress Website:
Up to 20 Pages
Company Blog
Mobile Responsive Design
Contact/Booking Forms
Lead Capture
Pixel Tracking
Marketing Integration
Dedicated Support:
Site Analytics & Security
Hosting & Maintenance for 1 year
Search Engine Optimization
Package Options (Pick 1):
A) Capabilities Brochure
B) Pocket Folder & Sales Sheets
C) Direct Mail Postcard Campaign (3)
Large Enterprise
Branding
Dress your business for success by re-inventing your brand from the top down. Tell your story in a whole new way and disrupt your market with a fresh new presence that speaks volumes. Our Corporate package is completely custom to your needs, strategies and overall goals.
Branding:
Brand Redesign
Full Brand Strategy Report
Market/Industry Research
Full Creative Brief
Full Logo System & Tagline
Stationary Package Design
Brand Guide Book Outlining Proper Brand Implementation
Internal marketing campaign
Included Design Time (Pick 1):
A) Custom Pocket Folder with pages, & 3 insert sheets
B) Capabilities/Sales Brochure 12-24 pages
C) Website Design & Suport (see Growth Package)
