Branding is the Vision that Your Business Needs!

Your brand is your promise. It’s what people should think of when they hear your business's name.

Branding Icon
Do you have a Unique Service or product?

Stop Selling. Start Branding.

The value of your business is often tied to what you do (services) or what you sell (product). As a business owner, you are keenly aware that presentation sells. Let's be honest. Branding, marketing, or advertising are not always the #1 item on your to-do list. As your creative partner, we will work together to create a brand that supports and strengthens your company's identity.

A strong brand is more than just a logo, it’s everything you do and even the things you don’t.

At Werle Creative, we create authentic brands by designing solutions that showcase your business’s personality and a brand that drives home the right message to your intended customer. 

Researching, defining, knowing and truly understanding your market is the first step in establishing a strategic vision for your brand. As we work through our branding process and learn about your business we will provide a brand strategy report and creative brief. We will also work through your brand positioning, messaging, competitive analysis, target audiences, and overall creative direction.

By understanding your long-term business goals, and keeping a clear vision of your market in mind, we can ensure the right outcome for your brand. At the end of the day, you need your brand to work for you.

branding perspective

A strong brand is more than just a logo, it’s everything you do and even the things you don’t.

At Werle Creative, we create authentic brands by designing solutions that showcase your business’s personality and a brand that drives home the right message to your intended customer. 

Researching, defining, knowing and truly understanding your market is the first step in establishing a strategic vision for your brand. As we work through our branding process and learn about your business we will provide a brand strategy report and creative brief. We will also work through your brand positioning, messaging, competitive analysis, target audiences, and overall creative direction.

By understanding your long-term business goals, and keeping a clear vision of your market in mind, we can ensure the right outcome for your brand. At the end of the day, you need your brand to work for you.

branding perspective
Branding is the ultimate positioning

Your Positioning Should Reflect How You Will be Viewed by the Market. Positioning Creates Demand for Product.

Branding's purpose is to create demand, not just for your product or service, but for your specific brand. As humans, we have a limited ability to store alternatives. We create “shelves” in our minds for alternatives. When we go to buy something, we comfortably buy something that is already on our shelf. If ensuring long-term profitability is a goal for your company, you remain relevant with demand for your brand rather than for the product. You must occupy that shelf.

The goal of branding is to create, in the mind of the user, the belief that something special exists that didn’t exist before.

There are three avenues for branding:

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    Personal Brand

    You emphasize the image of your company and de-emphasize the product. Your brand is created by you and the people at your company.

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    Product or Service Brand

    Brand simply by virtue of the product or service being differentiable. The implication is that the service aligns with something the consumer wants.

  • checkmark

    Market Brand

    Your brand is developed in response to the market you serve. Your expertise and your specialty need to reinforce your target market and expectations.

Branding is the ultimate positioning

Your Positioning Should Reflect How You Will be Viewed by the Market. Positioning Creates Demand for Product.

Branding's purpose is to create demand, not just for your product or service, but for your specific brand. As humans we have a limited ability to store alternatives. We create “shelves” in our minds for alternatives. When we go to buy something, we only comfortably buy something that is already on our shelf. If ensuring long-term profitability is a goal for your company, you remain relevant with demand for your brand rather than for the product. You must occupy that shelf.

The goal of branding is to create, in the mind of the user, the belief that something special exists that didn’t exist before.

There are three avenues for branding:

  • checkmark

    Personal Brand

    You emphasize the image of your company and de-emphasize the product. Your brand is created by you and the people at your company.

  • checkmark

    Product or Service Brand

    Brand simply by virtue of the product or service being differentiable. The implication is that the service aligns with something the consumer wants.

  • checkmark

    Market Brand

    You brand by virtue of the target market that you take the product or service to. Your expertise and your specialty need to reinforce your target market.

Our Branding Process
Extending your Brand

Applying Your Brand Through Design & Marketing.

As a business owner, you are aware that your brand is much more than the logo on your business card. Your brand should reach and strongly influence your marketing, packaging, headline copy and social media. By Extending your brand through visual design, you are building a stronger identity that is consistent, recognizable and more than just a logo.

One of our chief responsibilities as your creative partner is to help you express your brand to the market in ways that make sense for your business.

Extend your brand through design:

  • checkmark

    Advertising

    Building a comprehensive campaign and comprehensive ad design.

  • checkmark

    Marketing

    Direct mail campaign, marketing folder & cut sheets, on-boarding kits, annual reports, event materials, etc.

  • checkmark

    Sales Materials

    Capabilities brochure, product packaging, white papers, specialized sales brochure, etc.

  • checkmark

    Large Format Design

    Trade show booth graphics, outdoor signage, banners, etc.

Extending your Brand

Applying Your Brand Through Design & Marketing.

As a business owner, you are aware that your brand is much more than the logo on your business card. Your brand should reach and strongly influence your marketing, packaging, headline copy and social media. By Extending your brand through visual design, you are building a stronger identity that is consistent, recognizable and more than just a logo.

One of our chief responsibilities as your creative partner is to help you express your brand to the market in ways that make sense for your business.

Extend your brand through design:

  • checkmark

    Advertising

    Building a comprehensive campaign and comprehensive ad design.

  • checkmark

    Marketing

    Direct mail campaign, marketing folder & cut sheets, on-boarding kits, annual reports, event materials, etc.

  • checkmark

    Sales Materials

    Capabilities brochure, product packaging, white papers, specialized sales brochure, etc.

  • checkmark

    Large Format Design

    Trade show booth graphics, outdoor signage, banners, etc.

Design Desk
The art of Design

“The truth is, it’s not the idea, it's rarely the idea, it’s always what you do with it.”

– Neil Gaiman

Get Started Today

We Can't Wait to Help Your Business Grow.

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