McConway & Torley’s brand refresh is a great example of simplicity and attention to detail.
McConway’s overall brand carries a lot of equity within the rail industry and we wanted to support that with a more modern re-design of their logo. Attention to detail was a primary focus as was an in-depth understanding of McConway’s target market and how to effectively reach that audience.
McConway & Torley, LLC has been a leader in the rail manufacturing industry for over 150 years. Innovation and craftsmanship are hallmark representations of their products and services and their brand needed to reflect these characteristics. As we have finalized McConway’s new brand, we have begun the process of extending their brand into their marketing, advertising and trade show booth design.