What’s Included:

Web Design & Branding: We’ll look at how your website has been designed and branded towards your intended target audience. An example of something that we look for here would be making sure your website resizes the content responsively to suit the size of the device on which it is being displayed.

Conversion Optimization: One of the elements we look at here is making sure that you have a clear Call to Action (CTA) on each page of your website. It’s important to always have an intended action that you would like your visitor to take. This could be to book a call with your company, send in a quote request or to purchase a product / service through a checkout.

SEO / Online Visibility: We’ll look at how visible your website currently is in the search engines for the type of searches that your target audience are performing. We’ll make a note of any competitors (locally or nationally) who are getting more visibility and attention than you. Just like you, we want your website to be more visible than your biggest competitors.

User Experience: We’ll review the experience that a typical visitor has on your website. Is everything easy for them to use? Can they easily contact your business if they need more information on your products or services? Perhaps you’re doing something at the moment without realizing that could negatively impact the browsing experience of a potential customer.

Website Speed / Performance: We’ll carry out a number of speed and performance tests on your website. If your website is taking more than 3 seconds to load, it would likely need some speed optimization work. You only have 7 seconds to capture the attention of the average visitor, so you don’t want this time to be spent with them just waiting for your site to load.

Website Security: We’ll check the security of your website and make sure that you have good protection in place to secure your data as well as the data belonging to your customers. Where there are any issues, we’ll make a note of these and provide recommendations for fixes. This is an important step as an insecure website is a ticking time bomb.

WordPress Review: We’ll carry out a full review of your WordPress website, looking at how it has been put together, the plugins used and the active theme. We’ll specifically be looking for elements that are outdated or not maintained as these will present a security risk to your business. Any issues will be noted, along with their potential impact.

PDF Report with Action Points: Once we have completed the Care Plan Audit we will create and send over a PDF report document, with included action points. This will let you know any items that need resolving on your website to improve the design, user experience, website performance, security and any errors that we’ve found.

2 Hours of Inclusive Time: We include 2 hours of our time to assist you with resolving any action points that we’ve found as part of the Website Audit. If you need more time than we’ve included, we can assist with further action points at our standard hourly rate. We’ll tackle the most important issues first, as these are the ones that will be most critical for your business.