Do you have a Unique Service or product?
Develop a Brand Identity that is Distinct.
The value of your business is often tied to what you do (services) or what you sell (product). As a business owner, you are keenly aware that presentation sells. Let's be honest. Branding, marketing, or advertising are not always the #1 item on your to-do list. As your creative partner, we will work together to create a brand that supports and strengthens your company's identity.
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WHAT DOES IT TAKE TO CREATE A SUCCESSFUL BRAND?
Download our FREE resource outlining five steps to help your business build a strong Brand Identity.
A strong brand is more than just a logo, it’s everything you do and even the things you don’t.
At Werle Creative, we create authentic brands by designing solutions that showcase your business’s personality and a brand that drives home the right message to your intended customer.
Researching, defining, knowing and truly understanding your market is the first step in establishing a strategic vision for your brand. As we work through our branding process and learn about your business we will provide a brand strategy report and creative brief. We will also work through your brand positioning, messaging, competitive analysis, target audiences, and overall creative direction.
By understanding your long-term business goals, and keeping a clear vision of your market in mind, we can ensure the right outcome for your brand. At the end of the day, you need your brand to work for you.
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A strong brand is more than just a logo, it’s everything you do and even the things you don’t.
At Werle Creative, we create authentic brands by designing solutions that showcase your business’s personality and a brand that drives home the right message to your intended customer.
Researching, defining, knowing and truly understanding your market is the first step in establishing a strategic vision for your brand. As we work through our branding process and learn about your business we will provide a brand strategy report and creative brief. We will also work through your brand positioning, messaging, competitive analysis, target audiences, and overall creative direction.
By understanding your long-term business goals, and keeping a clear vision of your market in mind, we can ensure the right outcome for your brand. At the end of the day, you need your brand to work for you.
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Branding is the ultimate positioning
Your Brand Positioning Reflects How You Will be Viewed by the Market. Brand Positioning Creates Demand for Product.
Branding's purpose is to create demand, not just for your product or service, but for your specific brand. As humans, we have a limited ability to store alternatives. We create “shelves” in our minds for alternatives. When we go to buy something, we comfortably buy something that is already on our shelf. If ensuring long-term profitability is a goal for your company, you remain relevant with demand for your brand rather than for the product. You must occupy that shelf.
The goal of branding is to create, in the mind of the user, the belief that something special exists that didn’t exist before.
There are three avenues for branding:
Personal Brand
You emphasize the image of your company and de-emphasize the product. Your brand is created by you and the people at your company.
Product or Service Brand
Brand simply by virtue of the product or service being differentiable. The implication is that the service aligns with something the consumer wants.
Market Brand
Your brand is developed in response to the market you serve. Your expertise and your specialty need to reinforce your target market and expectations.
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Branding is the ultimate positioning
Your Brand Positioning Reflects How You Will be Viewed by the Market. Brand Positioning Creates Demand for Product.
Branding's purpose is to create demand, not just for your product or service, but for your specific brand. As humans we have a limited ability to store alternatives. We create “shelves” in our minds for alternatives. When we go to buy something, we only comfortably buy something that is already on our shelf. If ensuring long-term profitability is a goal for your company, you remain relevant with demand for your brand rather than for the product. You must occupy that shelf.
The goal of branding is to create, in the mind of the user, the belief that something special exists that didn’t exist before.
There are three avenues for branding:
Personal Brand
You emphasize the image of your company and de-emphasize the product. Your brand is created by you and the people at your company.
Product or Service Brand
Brand simply by virtue of the product or service being differentiable. The implication is that the service aligns with something the consumer wants.
Market Brand
You brand by virtue of the target market that you take the product or service to. Your expertise and your specialty need to reinforce your target market.
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WHAT DOES IT TAKE TO CREATE A SUCCESSFUL BRAND?
Download our FREE resource outlining five steps to help your business build a strong Brand Identity.
Extending your Brand
Extending Your Brand Identity Through Design & Marketing.
As a business owner, you are aware that your brand is much more than the logo on your business card. Your brand should reach and strongly influence your marketing, packaging, headline copy and social media. By Extending your brand through visual design, you are building a stronger identity that is consistent, recognizable and more than just a logo.
One of our chief responsibilities as your creative partner is to help you express your brand to the market in ways that make sense for your business.
Extend your brand through design:
Advertising
Building a comprehensive campaign and comprehensive ad design.
Marketing
Direct mail campaign, marketing folder & cut sheets, on-boarding kits, annual reports, event materials, etc.
Sales Materials
Capabilities brochure, product packaging, white papers, specialized sales brochure, etc.
Large Format Design
Trade show booth graphics, outdoor signage, banners, etc.
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Extending your Brand
Extending Your Brand Identity Through Design & Marketing.
As a business owner, you are aware that your brand is much more than the logo on your business card. Your brand should reach and strongly influence your marketing, packaging, headline copy and social media. By Extending your brand through visual design, you are building a stronger identity that is consistent, recognizable and more than just a logo.
One of our chief responsibilities as your creative partner is to help you express your brand to the market in ways that make sense for your business.
Extend your brand through design:
Advertising
Building a comprehensive campaign and comprehensive ad design.
Marketing
Direct mail campaign, marketing folder & cut sheets, on-boarding kits, annual reports, event materials, etc.
Sales Materials
Capabilities brochure, product packaging, white papers, specialized sales brochure, etc.
Large Format Design
Trade show booth graphics, outdoor signage, banners, etc.
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The art of Design
“The truth is, it’s not the idea, it's rarely the idea, it’s always what you do with it.”
– Neil Gaiman